Content is the foundation of any brand experience – digital or traditional. Global content efforts structure content so the right messaging appears at the right time. User-friendly content prevents customers from having to decode mixed messaging, search for basic information and interpret jargon.

Global content efforts design conversations and drive the experience. A mobile app, printed material…all content across the ecosphere should support the customer through each phase of their journey. Contact points should work together, deliver consistent messaging and a positive experience.

Content strategies with governance recommendations prevent common pitfalls, streamline messaging and create consistent brand voice.

Deliverables:

• Directs global audits
• Authors content strategies & recommendation
• Develops content governance
• Builds editorial calendars
• Creates consistent brand voice
• Directs writers & writes copy